What strategies does BlockFi employ to increase its AUM in the competitive crypto market?

3 answers

• Dec 15, 2021 · 3 years ago
  BlockFi employs a variety of strategies to increase its AUM in the competitive crypto market. One of the key strategies is offering high-yield interest accounts, allowing users to earn interest on their crypto holdings. This attracts investors who are looking for passive income opportunities. Additionally, BlockFi offers crypto-backed loans, allowing users to borrow against their crypto assets without having to sell them. This provides liquidity to investors and encourages them to keep their assets with BlockFi. Furthermore, BlockFi has a referral program that rewards users for bringing in new clients. This incentivizes users to promote BlockFi and helps to expand its customer base. Overall, BlockFi's strategies focus on providing attractive financial products and incentives to attract and retain investors in the competitive crypto market.
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• Dec 15, 2021 · 3 years ago
  BlockFi knows how to play the game in the competitive crypto market. They have a strong focus on customer service, providing personalized support to their clients. This helps to build trust and loyalty, which in turn attracts more assets under management. BlockFi also actively engages with the crypto community through social media and events. By participating in industry conferences and hosting webinars, they establish themselves as a reputable and knowledgeable player in the market. Additionally, BlockFi constantly monitors market trends and adjusts their offerings accordingly. This allows them to stay ahead of the competition and offer innovative products and services that meet the evolving needs of investors. With these strategies, BlockFi is able to effectively increase its AUM in the highly competitive crypto market.
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• Dec 15, 2021 · 3 years ago
  As a third-party observer, it's clear that BlockFi has implemented a range of strategies to grow its AUM in the competitive crypto market. They have successfully positioned themselves as a trusted platform for crypto investors by offering a range of financial products and services. BlockFi's high-yield interest accounts and crypto-backed loans have attracted investors who are seeking to maximize their returns and access liquidity without selling their assets. Additionally, their referral program has helped to expand their customer base through word-of-mouth marketing. BlockFi's focus on customer service and engagement with the crypto community has also contributed to their success. By staying on top of market trends and continuously innovating, BlockFi has been able to differentiate itself and attract a significant amount of assets under management in the competitive crypto market.
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