What are the most effective ways to track ROI on PPC contracts for digital currencies?

3 answers

• Dec 15, 2021 · 3 years ago
  One of the most effective ways to track the ROI on PPC contracts for digital currencies is to use analytics tools provided by the advertising platforms. Platforms like Google Ads and Facebook Ads offer detailed reporting and tracking features that allow you to monitor the performance of your PPC campaigns. By setting up conversion tracking and linking your digital currency website or landing page with these platforms, you can track the number of conversions, cost per conversion, and ultimately calculate the ROI of your PPC campaigns. Additionally, using UTM parameters in your PPC ads and tracking the traffic and conversions in Google Analytics can provide further insights into the effectiveness of your campaigns.
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• Dec 15, 2021 · 3 years ago
  Tracking ROI on PPC contracts for digital currencies can be a bit tricky, but there are a few effective methods you can try. Firstly, you can create unique landing pages for each PPC campaign and track the conversions and revenue generated from each landing page. This can give you a clear idea of which campaigns are driving the most ROI. Secondly, you can use call tracking software to track phone calls generated from your PPC ads. This can be particularly useful if your digital currency business relies heavily on phone inquiries. Lastly, don't forget to track the lifetime value of your customers. While PPC campaigns may not always result in immediate conversions, they can contribute to long-term customer value.
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• Dec 15, 2021 · 3 years ago
  At BYDFi, we recommend using a combination of tools and strategies to track the ROI on PPC contracts for digital currencies. Firstly, set up conversion tracking on your digital currency website or landing page using tools like Google Analytics or Facebook Pixel. This will allow you to track the number of conversions and calculate the ROI of your PPC campaigns. Secondly, use unique tracking URLs or UTM parameters in your PPC ads to track the traffic and conversions in Google Analytics. Finally, regularly analyze the data and make data-driven decisions to optimize your PPC campaigns for better ROI.
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