Metafluence is a platform that allows influencers to monetize their social media power and creativity in the metaverse. The goal is to create an influencer-centric ecosystem where influencers, their audiences, and brands can easily engage in transparent and incentivized relationships. The platform aims to convert social media influencers into metaverse entrepreneurs (Metapreneurs) through the influence-to-earn Metafluence platform. It provides solutions for addressing brand and audience challenges, enabling all parties to thrive in Web 3.0.

In the metaverse, Metafluence is represented as a city ruled by influencers. Influencer homes, called Metahuts, serve as personalized spaces where influencers can monetize their social media influence, engage with their audience and brands, and participate in events. Influencers can also form influencer clans (Metaclans) to unify their influence and reach. The platform offers various types of events, including in-clan, public, private, and premium, allowing influencers to monetize their reach through audience participation and brand sponsorships.

On the brand side, Metafluence focuses on advertising in the metaverse, direct influencer relations, and event sponsorships. Brands have access to features such as influencer discovery, influencer analytics, campaign performance tracking, and keyword monitoring.

Regular platform users or visitors, known as audiences, are mainly influencer audiences. The audience side of the platform emphasizes engagement with influencers through Metahuts, events, community reputation, and badges based on metaverse activity.