JennyCo aims to address the imbalances in the healthcare data marketplace by promoting individual ownership of healthcare information with direct compensation. Additionally, JennyCo empowers individuals to determine the access to their data and choose the paid studies they wish to participate in. Situated at the intersection of Healthcare and IoT Data, AI, and Blockchain, JennyCo utilizes the data provided by users to offer personalized recommendations within the app. With secure and encrypted features, the JennyCo app ensures that users remain in control of their health data.