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INVITREE (INVI) established a blockchain division in Q1 2020 to attract investment for implementing an ecosystem that enables the easy exchange of close-to-real consumer life of luxury goods for virtual assets in a virtual asset marketplace. Through blockchain technology, it appeals to consumers and grabs their attention with large warehouse-type luxury stores. INVITREE offers a variety of luxury goods such as clothing, accessories, jewelry, and miscellaneous items, as well as fulfillment services for used goods and existing parallel importers. Serving as a key platform for luxury goods distribution, it aims to generate sales for both B2B (online/offline sales channels) and B2C (warehouse-type store-visiting membership), with the goal of becoming the sole integrated luxury sales channel that instills trust in customers, including department stores.
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What is INVITREE (INVI)?
INVITREE (INVI) is a luxury distribution company that hosts membership invitation sales for VIP customers and operates premium lounges in famous hotels. INVI is the ERC 20 reward token launched by INVITREE, used for compensating production companies to record their information on-chain and for consumers to make on-chain purchases.
Who are the founders of INVITREE?
INVITREE is founded and operated by Lee Seung Kwang, Sim Jae Du, and Seo Chang Ho.
What are the main features of INVITREE?
- INVI Ecosystem: INVI builds a blockchain-based distributed ecosystem that can be used smoothly beyond the barriers between more diverse potential users, corporations, and countries. Invimall will establish global services in the future to provide uniform information, access, and distribution opportunities for all users worldwide, enabling users to make global transactions on their own.
- Authentication system: A blockchain-based luxury certification system is applied to ensure the reliability of luxury goods in the distribution process. In case of authentication issues, the activation system can quickly identify genuine products and analyze the information recorded in the blockchain to provide transparency.
- NFT for second-hand trading of luxury goods: Brand companies record detailed product characteristics such as model name and size on the blockchain. This includes distributors, carriers, wholesalers, and retailers, with consumers provided with a QR code to check the authenticity, service, and repair records of luxury goods.
- Payment: By integrating the existing PG/VAN payment system with the blockchain, a network is established that allows for easy payment using simple payment methods and InBToken, the existing payment method.
- Membership Solution: It provides borderless services using cryptocurrency and enables payment convergence with fintech technology. General members and VIP members are provided with coupons, events, and discount information in the Invitoken reward program and promotion area.
What is the utility of INVI?
Luxury brand companies and production companies record product information (manufacturer's information, brand information, product specifications, etc.) on the blockchain and receive token compensation.
A business operator distributing luxury goods confirms movement/delivery during the distribution process, and the seller receives token compensation by recording transaction records of the sale.
Consumers can receive token compensation through purchase record authentication.
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