DEXART is a metaverse for businesses and their audiences built around the economy of attention. It provides businesses with a platform and tools for a new type of marketing engagement.

Today, the main currency is the attention of people. To get a customer, a business needs to first get a certain amount of their attention. And only after that, the conversion will take place. All modern digital advertising is based on the struggle for user attention. But the average time of interaction with advertising material on the social network is less than a second. The user sees the ad and simply scrolls down the feed. Getting the user's attention is becoming increasingly difficult, especially when you have to compete with other content. DEXART is launching the attention economy. Here, users can consciously and voluntarily interact with brands, give them their attention, and receive rewards from brands for this. And brands can transparently and honestly buy the attention they need and generate leads.

DXA token is the representation of the attention of the DEXART metaverse users. The token is used as the internal DEXART currency. Users obtain the token through a game mechanic and have the possibility to withdraw it through an exchange or stake it. There's no centralized emission of DXA token, it is only produced when the users spend time in the metaverse and engage with it. DXA is not used as a monetization tool. It just allows the economy of the metaverse to function. The Metaverse takes a commission from all transactions with the token, and thus becomes an operationally profitable business.

Since the tokens in DEXART are the embodiment of the attention of users, the production of tokens cannot take place without their participation. Therefore, users participate in a mini-game. In the world of DEXART, there is a Token Production Facility - a factory for the production of tokens. Users purchase Energy Units, load them into TPF, and it produces tokens over time. Produced tokens are accumulated in players' vaults. If the storage overflows, production stops. When the Energy Unit is depleted, it must be replaced with a fresh one in order to continue producing tokens.

Staking in DEXART is also a mini-game. Each DEXART user can load their tokens into a special generator and start issuing tokens within a fixed amount of time. Each piece of virtual land in DEXART already has a generator, although the owner of the lot can increase their number to four. Generators can be rented to other users and receive a commission from their profits. Generators run for a limited amount of time. The longer the generator runs, the greater the percentage of profit on the loaded tokens it brings. By purchasing a generator, the user freezes a certain number of tokens in it and guarantees a constant return in a fixed amount for a certain time.

Anatoli Ille, Co-founder, CEO OTON TechnologyInvestor, Adviser (independent consultant in 5+ major international blockchain projects). 20 years of experience in affiliate projects. Created a community of 150 000 people.

Anton Elston,Co-founder, CEO of DEXART metaverse, CTO OTON Technology

IT-entrepreneur, blockchain, NFT, and DeFi expert. 17+ years of experience in IT and development. Used to lead the IT expertise in the HashRating.com — blockchain project rating system.

DEXART is a metaverse for businesses and their audiences built around the economy of attention. It provides businesses with a platform and tools for a new type of marketing engagement.

Today the main currency is the attention of people. To get a customer, a business needs to first get a certain amount of their attention. And only after that the conversion will take place. All modern digital advertising is based on the struggle for user attention. But the average time of interaction with advertising material on the social network is less than a second. The user sees the ad and simply scrolls down the feed. Getting the user's attention is becoming increasingly difficult, especially when you have to compete with other content.DEXART is launching the attention economy. Here, users can consciously and voluntarily interact with brands, give them their attention, and receive rewards from brands for this. And brands can transparently and honestly buy the attention they need and generate leads.

DXA token is the representation of the attention of the DEXART metaverse users. The token is used as the internal DEXART currency. Users obtain the token through a game mechanic and have the possibility to withdraw it through an exchange or stake it. There's no centralized emission of DXA token, it is only produced when the users spend time in the metaverse and engage with it.DXA is not used as a monetization tool. It just allows the economy of the metaverse to function. The Metaverse takes a commission from all transactions with the token, and thus becomes an operationally profitable business.

Since the tokens in DEXART are the embodiment of the attention of users, the production of tokens cannot take place without their participation. Therefore, users participate in a mini-game. In the world of DEXART, there is a Token Production Facility - a factory for the production of tokens. Users purchase Energy Units, load them into TPF, and it produces tokens over time. Produced tokens are accumulated in players' vaults. If the storage overflows, production stops. When the Energy Unit is depleted, it must be replaced with a fresh one to continue producing tokens.

Staking in DEXART is also a mini-game. Each DEXART user can load their tokens into a special generator and start issuing tokens within a fixed amount of time. Each piece of virtual land in DEXART already has a generator, although the owner of the lot can increase their number to four. Generators can be rented to other users, and the owner receives a commission from their profits. Generators run for a limited amount of time. The longer the generator runs, the greater the percentage of profit on the loaded tokens it brings. By purchasing a generator, the user freezes a certain number of tokens in it and guarantees a constant return in a fixed amount for a certain time.

Anatoli Ille, Co-founder, CEO OTON TechnologyInvestor, Adviser (independent consultant in 5+ major international blockchain projects). 20 years of experience in affiliate projects. Created a community of 150,000 people.

Anton Elston, Co-founder, CEO of DEXART metaverse, CTO OTON Technology

IT-entrepreneur, blockchain, NFT, and DeFi expert. 17+ years of experience in IT and development. Used to lead the IT expertise in the HashRating.com — blockchain project rating system.